In a major coup for the American Family Insurance Championship, it was announced today that country music supergroup Little Big Town will headline the tournament's 2026 concert event. The four-piece band, known for hit songs like "Girl Crush" and "Better Man", will take the stage on June 6th at Breese Stevens Field in Madison, Wisconsin as part of the PGA TOUR Champions tournament festivities.
What this really means is that the AmFam Champ is pulling out all the stops to deliver a can't-miss experience for fans. By securing a marquee act like Little Big Town, the organizers are clearly aiming to make this year's concert the biggest and most talked-about yet. As Channel 3000 reports, the band's combination of commercial success, critical acclaim, and devoted fanbase is a perfect match for the high-profile golf tournament.
A Winning Combination
The bigger picture here is that the American Family Insurance Championship has evolved into a must-attend event that transcends the world of golf. By integrating a world-class music act into the festivities, the tournament is positioning itself as a true destination experience - one that appeals to a broad audience beyond just diehard golf fans.
In fact, the PGA TOUR Champions website notes that the concert has become a signature part of the event, with past performers including Megan Moroney, Clint Black, and Emily Ann Roberts. Bringing in a group as popular and acclaimed as Little Big Town is a major coup that will only heighten the tournament's profile and draw even more visitors to Madison.
Ultimately, this booking is a strategic move by the AmFam Champ organizers to turn their event into a true cultural touchstone - one that seamlessly blends top-tier golf with world-class entertainment. As USA TODAY reports, it's a formula that is proving increasingly successful for leading golf tournaments looking to expand their reach and engagement. For country music fans and golf enthusiasts alike, the 2026 American Family Insurance Championship is shaping up to be a must-see event.